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Administrator II
Category: Education
  • Your pay will be discussed at your interview

Job code: lhw-e0-90672084

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University of Rochester

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  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
  12 Views, 0 Applications  
Administrator II
Full Time 40 hours Grade 055 Ctr Comm Health & Prevention
8 AM-4:30 PM
**Position Summary:**
The Communications Manager is responsible for developing and directing the communications program for the Center for Community Health & Prevention. S/he will develop and provide a dedicated, centralized resource to plan, execute and implement communication that supports the Center's Strategic Plan. The Manager will act as the Center's point of contact in working with marketing and public relations to develop an effective presence on the web and in various social media and to identify, record and broadcast achievements.
**Specific Responsibilities:**
The Communications Manager works with faculty and staff to create, manage, and execute communications plans for the Center's programs that align with the Center's strategic priorities. S/he also advises the work of faculty and staff members in these areas. S/he maintains the Center's brand and graphic identity standards; supports and maintains standard operating procedures. Works closely with URMC Marketing, Public Relations and Advancement.
Manages relationships with faculty, program managers, staff and URMC stakeholders with a high degree of professionalism, judgment, and understanding of their goals.
Develops the overall strategic framework for reaching key audiences (consumers, community partners, employees, referring physicians, insurers, URMC faculty and staff) with unified messages related to the prevention of chronic disease and improving the overall health of our community. Plans and implements communication strategies that nurture the Center's relationships and keep partners informed of the Center's activities, successes, and challenges. Coordinates and supervises CCH initiatives in concert with Marketing, Public Relations, and Web Services. Identifies areas of opportunity and develops and implement targeted and mass marketing/communications strategies for specific consumer segments. Creates and executes an annual marketing plan for the Center.
Creates compelling stories for both internal and external channels. Identifies narratives that showcase leadership initiatives and key Center priorities and events, faculty and staff accomplishments, and research and scholarly work that advances the URMC's reputation as a global leader in prevention.
Has oversight of the Center's web site, social media channels, media relations activities, internal communications, and traditional/digital marketing programs.
Works closely with the Director of Community Health Partnerships to develop, coordinate and implement the functions of the Community Engagement core of the CTSI. Creates strategy, executes and manages social marketing efforts to create "line of sight" among community members, our programs and services, and our impact on community health. Conducts and organizes outreach efforts to supplement the marketing strategy, including in-person and group presentations to organizations and individual membership groups, presence at targeted community events and grassroots communications. Understands audiences, channels, and culture, and develops content appropriate for each.
Enhances the impact of prevention research, education, and services by implementing plans to disseminate findings to the community and through local, regional, and national channels. Identifies opportunities for faculty and staff to participate in local, regional, and national conferences and aids them in the preparation of presentations.
Investigates funding opportunities, creates funding strategy for health communications and education, coordinates and writes responses to requests for proposals, and to secure extramural funding for communication and health education initiatives. Works closely with Advancement Communications to provide content for all fundraising initiatives.
Bachelor's or equivalent in marketing, communications or related field; 5 years progressive experience (7-10 preferred) in advertising, marketing, communications and public relations, preferably in an academic health setting. Excellent writing skills for print and online media. Excellent interpersonal, oral and presentation skills. Experience with layout, graphic design, copywriting, media planning, print production and grant writing preferred. Familiarity with social marketing strategies highly desirable. Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
*EOE Minorities/Females/Protected Veterans/Disabled*
*Job Title:* Administrator II
*Location:* Health Sciences
*Job ID:* 208870
*Regular/Temporary:* Regular
*Full/Part Time:* Full-Time

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